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On the occasion of International Women’s Day, the International Cricket Council (ICC) announced a two -year historic agreement with Unilever brand, including ‘Rexona’ and ‘Dove’ which will be the first professional partner of ICC for women’s cricket by the end of 2027. This agreement is the first partnership of its kind that will be a milestone for the game
Dubai . The International Cricket Council (ICC) announced a two -year historic agreement with Unilever brand, including ‘Rexona’ and ‘Dove’, on the occasion of International Women’s Day, which will be the first professional partner of ICC for women’s cricket by the end of 2027. This agreement announced on the occasion of International Women’s Day through a ‘Creo Cricket Festival’ program in Dubai is the first partnership of its kind to be a milestone for the game in which ICC and Unilever will work together to promote sports.
In women’s cricket, development is taking place at all levels, especially the ICC tournament is expanding. According to the ICC release, “This partnership strengthens the ICC’s ambition to speed up development of women cricket globally, which will begin with the ICC Women’s Cricket World Cup 2025 to be held in India.” The partnership will include other major tournaments including Women’s T20 World Cup, Under -19 Women’s T20 World Cup and early Women’s Champions Trophy in 2027.
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