Bhopal. Prof. Sanjay Dwivedi, former Director General of the Indian Institute of Communications (IIMC), says that Artificial Intelligence (Artificial Intelligence) will revolutionize the media industry. Prof. Dwivedi was interacting with media students of Vanasthali Vidyapeeth, Rajasthan. He said that AI has not only simplified the functioning of the media, but now it has been easy to make content manufacturing, data analysis of consumers and accurate estimates of their choice.
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Prof. Dwivedi said that AI -operated equipment is saving both time and cost of content creators. AI algorithms are preparing individual advertisements by analyzing the search and browsing habits of consumers. He said that we have to learn its virtuous and meaningful use while struggling with issues like fake news, deep throw technology and human resource displacement.
India leads in AI market:
Pro. Sanjay Dwivedi said that India is a leading country in the use of AI. The AI market is expected to be $ 12 billion in the country by the completion of 2025. The annual growth rate (CAGR) in the Indian AI region is around 20 to 25 percent. Currently about 4 lakh professionals are working in this area. By the end of this year, it is expected to increase by 30 percent.
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Indian languages
Prof. Dwivedi, a scholar of mass communication, said that this is the nectar of Indian languages. In the digital world, the demand for content in Indian languages will increase, which will provide immense opportunities to regional media companies. There is a possibility that more than 60 percent of content should be in Indian languages. These will be accepted globally. He expressed the possibility that Indian media companies would strengthen their identity globally. Prof. Dwivedi urged the government to take necessary steps towards morality, data security, fake news and media transparency. At the beginning of the program, Dr. Rajni Mudgal, Chairman of the Department of Media and Mass Communication, welcomed Prof. Dwivedi and highlighted the contribution of Vanasthali Vidyapeeth. Professor Gan Dr. Priyadarshini Kiran, Gulshan Kumar, Anjali Gupta, Gajajan Khachoria were present on the occasion.
